Greening The Cleaning

The Deirdre Imus Center Leads The Way In Educating The Public About Greening-Starting With Cleaning

HACKENSACK, N.J. February 26, 2007 -- The tide is changing as the public learns more about the potential hazards of traditional cleaning agents and embraces green cleaners in increasing numbers -- and The Deirdre Imus Environmental Health Center™ is at the vanguard in spreading the word.
 
Efforts by the Environmental Health Center have ushered in “Green Cleaning” Executive Orders from governors in green_this_nyt2three states, as well as related legislation. President and founder Deirdre Imus also authored a new book, Green This! - Greening Your Cleaning, due in stores April 10th. The book details how easy Greening the Cleaning is and includes useful cleaning tips.
 
Greening the Cleaning® means eliminating to the greatest extent possible, all cleaning agents containing hazardous ingredients and replacing them with naturally-derived ingredients with the least level of toxicity.
 
“There are a lot of products being manufactured out there today that do the job and do it cost effectively without any of the health impacts,” children’s environmental health advocate Deirdre Imus told The New York Times in an article titled, “A Safe House,” in the Home & Garden section February 15.
 
According to the U.S. Environmental Protection Agency, traditional cleaning products can contain harmful chemicals that can cause cancer, reproductive disorders, major organ damage, and permanent eye damage. Other common health problems associated with cleaning chemicals include: asthma and other respiratory ailments, headaches, burns, dizziness, and fatigue.
 
In 2001, The Environmental Health Center developed the award-winning Greening the Cleaning® program with Hackensack University Medical Center, a 501(c)(3) not for profit corporation. Since then, more than 200 healthcare facilities, government authorities, businesses and schools have implemented the program, with direct savings in cleaning costs ranging from budget neutral to 75 percent. The line includes floor care products, general-purpose cleaners, disinfectants, deodorizers, bath care and laundry products.
 
The success of the institutional line spawned a retail line of Greening the Cleaning® products last year, available in supermarkets and mass merchandisers nationwide and through imusranchfoods.com.
 
Greening the Cleaning® purchases support an important cause. 100% of all profits for the institutional line go to the Center for supporting education and research to identify, control and ultimately prevent toxic exposures in the environment that threaten our children's health.  For the retail line, 100% of all profits go to The Imus Cattle Ranch for Kids with Cancer.
 
And the word is getting out. In the N.Y. Times article, one mother said she learned about Greening the Cleaning® products from the Waldorf School of Garden City, N.Y. where her two older daughters attend. After she saw “no discernible difference” in cleanliness at the school, Ms. Busto-Fraim went on “a total house makeover.” She likes the ways her home feels now. “It smells fresh; it smells healthy,” she told the Times.
 
(To view the full story, visit NYTimes.com.)
 
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