Girl Planting seeds

As the US meat supply chain crumbles under pandemic pressure, Impossible and plant-based protein companies are rushing to fill the void

Impossible Foods is making its plant-based "beef" grounds available at over 1700 Kroger stores across the US, the company announced on Tuesday. And the timing couldn't be any more ideal for Impossible. The plant-based giant's announcement comes as the US meat supply chain is beginning to see the effects of widespread meat processing facility closures due to coronavirus outbreaks. Panic buyers and meat shortages are making their way to grocery store shelves, forcing some grocers like Kroger and Costco to limit the amount of fresh meat that customers can buy. McDonald's is tightly reallocating meat resources to its restaurants, while Wendy's is simply running out of ground beef at some locations.  Read more.....



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