Girl Planting seeds

"Bee-washing" hurts bees and misleads consumers

Wild native bees are vital to pollinate plants. Their populations are declining due to a warming climate, pesticide poisoning and lack of flowers and other environmental pressures.  As awareness increases about native bee death, some companies are taking advantage of public concern by touting their products as bee-friendly or making other claims. This marketing strategy, called bee-washing by critics, uses the plight of bees to mislead consumers. While many people are worried about honey bees, it's also important to understand the jeopardy that native bees face.  My research explores the impact of a changing climate, specifically on the foraging behavior of native bees in Seattle public parks. More and more of my time is spent talking to the general public across the country about the dangers of bee-washing and the critical issues around bee decline.  Read more.....

 

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