Girl Planting seeds

Company Behind Popular Ice Cream Brands Will Stop Advertising to Kids

Unilever, a consumer packaged goods giant whose clients include Klondike and Ben & Jerry’s, announced Wednesday that it will no longer target children in ads for food and beverages. The company’s decision to update food and beverage marketing principles stems from concerns about the growing childhood obesity epidemic. The change will apply to TV and radio ads, social media and digital ads, PR materials, online games and other types of product placements. Concerning the decision, Unilever said in a blog post, “It’s a move designed to help parents, caregivers and kids make informed choices about the food and drinks they buy, and to address the rise of social media, and the vast increase in products on sale.”  Read more....

 

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