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Fracking 2.0 Was a Financial Disaster, Will Fracking 3.0 Be Different?

Two years ago, the U.S. fracking industry was trying to recover from the crash in the price of oil. Shale companies were promoting the idea that fracking was viable even at low oil prices (despite losing money when oil prices were high). At the time, no one was making money fracking with the business-as-usual approach, but then the Wall Street Journal published a story claiming all of this was about to change because the industry had a trump card — and that was technology.  Today, frackers are again relying on technology as a financial savior, but this time, they are looking to Microsoft.   Read more...

 

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