Greening The Cleaning

Award-Winning Greening The Cleaning Line Adds 'Green' Cleaner for Stainless Steel & Wood Finishes

HACKENSACK, NJ / UTICA, NY, September 23, 2009 –The award-winning line of Greening The Cleaning® commercial products adds an environmentally responsible product that cleans and polishes stainless steel. The non-streaking formula shines everything from kitchen appliances to elevators.  Unlike many other stainless steel cleaners, it is also suitable for furniture and all kinds of wood surfaces.   

The new Stainless Steel cleaner/wood polish (DIC 11) from the Deirdre Imus Environmental Health Center ® is ideal for kitchens, cafeterias and food service operations at schools and universities, senior living facilities, hospitals, and other institutional settings.  It is also ideal for hotels, motels and restaurants and fast food chains concerned about health and the environment. 

Greening The Cleaning means eliminating to the greatest extent possible, all cleaning agents containing hazardous ingredients and replacing them with naturally-derived ingredients with the least level of toxicity.  One hundred percent of all profits from the institutional products go to the Environmental Health Center for supporting education and research to identify, control and ultimately prevent toxic exposures in the environment that threaten our children's health.

In addition to a variety of cleaners for kitchens and food service, the Greening The Cleaning line includes floor care products, general purpose cleaners, restroom cleaners, sanitizers, disinfectants and air fresheners. All Greening The Cleaning commercial products are distributed nationwide by the Central Association for the Blind & Visually Impaired (CABVI) 315-797-2233.  Purchases help employ people who are blind or visually impaired in filling, packaging, distribution and customer service operations.
Recognized in 2006 by Governor George Pataki, Deirdre Imus and the Environmental Health Center helped usher in "Green Cleaning" Executive Orders in New York, New Jersey and Connecticut that require state agencies to reduce or eliminate the use of toxic cleaning agents.  Her testimony before City Hall in New York City also led to new "green cleaning" maintenance procedures at schools. 
New York State mandates that schools purchase green cleaning products under Public Law 409I, and that agencies purchase from preferred vendors under State Finance Law 162.
Among other awards, the Environmental Center's commercial line of Greening The Cleaning® products received the U.S. Green Building Council-NJ Chapter's first Green Products Award last year.  
Shades of Green
"There are many shades of green.  Companies may take out ammonia and advertise that on the label, but still use other toxic ingredients and call themselves 'environmentally friendly'," said Deirdre Imus President and Founder of the Deirdre Imus Environmental Health Center®.  The Center lists all its ingredients on the label and is urging national standards that would make this a requirement.  
Many cleaning products often contain known carcinogens, teratogens, neurotoxins and endocrine disruptors, and ingredients that can irritate allergies and those with asthma and other respiratory problems.  A recent study of household products showed that fragrances often contain toxic ingredients.1 
Deirdre is the author of the newest book in the best-selling Green This! series, The Essential Green You!  Easy Ways to Detox Your Diet, Your Body, and Your Life, and the second book, Growing Up Green, Baby and Child Care.  This New York Times bestseller is a practical family guide to raising children in an ever increasing toxic world.  Her 2007 New York Times bestseller, Green This! Volume 1: Greening Your Cleaning, offers a wealth of insights and expertise for protecting families from harmful chemicals. She is also author of The Imus Ranch: Cooking for Kids and Cowboys, a national bestseller, and a frequent contributor to the Huffington Post.

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1 University of Washington Study. "Toxic Chemicals Found in Common Scented Laundry Products, Air Fresheners." July 23, 2008.

Media Contacts:

Bonnie Eskenazi,
The Deirdre Imus Environmental Health Center ®

Katie Rockwell,
507 Kent Street, Utica,NY 13501
315-797-2233 Ext 1296


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