Beware Of Greenwashing

“Greenwashing” is the act of misleading purchasers regarding the environmental practices of a company or the environmental benefits of a product or service. In order to compete in a market that demands “green” products, some manufacturers have resorted to creative advertising to mislead the customer about the nature of their product. So, make sure you know ALL ingredients in the products you purchase and carefully examine all environmental claims to ensure the environmental benefits they seek are reflected. Furthermore, always ask for a copy of the product standards, testing protocol and third party testing.

                                           


Deirdre Imus talks about how to clean green.  

Click here to learn about UL Environment, a prominent environmental marketing agency, and how they combat greenwashing in advertising.