Greening The Cleaning
gtc_logo_green_(2)_cropped_2013Hackensack, N.J., Feb. 6, 2008 – Lindamood-Bell Learning Processes, an internationally recognized leader in literacy research, remediation, and professional development, steps toward a cleaner environment with the adoption of the award-winning Greening The Cleaning® program from the Deirdre Imus Environmental Health Center®. 
Greening The Cleaning ® means eliminating, to the greatest extent possible, all cleaning agents containing hazardous ingredients and replacing them with naturally-derived ingredients with the least level of toxicity.  One hundred percent of all profits from the institutional products go to the Environmental Health Center for supporting education and research to identify, control, and ultimately prevent toxic exposures in the environment that threaten our children's health. 
"Our  Greening The Cleaning® program makes a difference not just in the indoor environment, but in the way we think about the environment around us.  We applaud Lindamood-Bell for taking this important step to make a greener, brighter future," said Deirdre Imus, founder and President of The Deirdre Imus Environmental Health Center®.  The Environmental Health Center represents one of the first hospital-based programs whose specific mission is to identify, control, and ultimately prevent toxic exposures in the environment that threaten our children's health. The Center is part of Hackensack University Medical Center, a 501(c)(3) not-for-profit corporation in New Jersey, where the program originated.
Lindamood-Bell joins more than 300 businesses, schools, healthcare facilities, and government agencies that have adopted the program since its inception in 2001.
“We are thrilled to incorporate the Greening The Cleaning® program at Lindamood-Bell.  The products perform well and support a meaningful cause.  We are celebrating the program’s adoption with Green Week activities, educating our staff and our students about going green at our forty-two Learning Centers as well as at our corporate headquarters,” said Nanci Bell, CEO and Co-Founder of Lindamood-Bell.
Inspired by the award-winning institutional program, the Greening The Cleaning® household line is available in stores nationwide, as well as from Imus Ranch Foods. One hundred percent of all profits go to the Imus Cattle Ranch for Kids with Cancer, a 501(c)(3) not-for-profit.
Unlike most cleaning products sold today, Greening The Cleaning® products list all ingredients right on the label. These products are made from natural or naturally-derived ingredients, are readily biodegradable, and contain no phosphates, and no known or suspected human carcinogens, mutagens, and teratogens.
Ms. Imus is also co-founder and co-director with husband, Don Imus, of The Imus Cattle Ranch for Kids with Cancer, an authentic 4,000 acre working cattle ranch in northern New Mexico, which provides the experience of the American cowboy to children suffering from cancer and various blood diseases, as well as to children who have lost a brother or sister to Sudden Infant Death Syndrome (SIDS).
Lindamood-Bell is an internationally recognized leader in the research and development of programs for learning difficulties. Their Learning Centers specialize in one-to-one instruction based on the individual’s learning needs; through diagnostic evaluation, specific strengths and weaknesses can be identified and remediated. Lindamood-Bell also collaborates with hundreds of schools to provide innovative instructional programs, professional development, and consulting. Lindamood-Bell has received national recognition from CNN, Newsweek, Time, US News and World Report, and the neuroscience journal Neuron, along with being featured on the PBS special, "The Secret Life of the Brain."
More information on Lindamood-Bell is available online at
Media Contacts:
Caroline McHale                                           
Lindamood-Bell Learning Processes             
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