Greening The Cleaning

N.J. Chapter Of U.S Green Building Council Bestows First Product Award On Greening The Cleaning Line

Holmdel, NJ, April 9, 2008 – The New Jersey Chapter of the U.S. Green Building Council (USGBC) bestowed its first Green Product Award on the Greening the Cleaning® line of non-toxic commercial cleaners from The Deirdre Imus Environmental Health Center™ at Hackensack University Medical Center, a 501 (c) (3) not-for-profit corporation.

Hundreds of hospitals, government authorities, businesses and schools have adopted the award-winning program since its inception in 2001. Greening the Cleaning® means eliminating to the greatest extent possible, all cleaning agents containing hazardous ingredients and replacing them with naturally-derived ingredients with the least level of toxicity.  (Link to Greening the Cleaning® Index and Introduction.)

One hundred percent of all profits from institutional products go to the Environmental Health Center for supporting education and research to identify, control and ultimately prevent exposures to environmental factors that may cause adult, and especially pediatric cancer, as well as other health problems with our children.

"We evaluated many different building products," said Andrew Topinka, Chair, USGBC-New Jersey. "Greening the Cleaning® was an excellent fit with what we want to achieve with our national rating system. We were especially impressed by the way the Environmental Center has increased awareness and outreach to the whole community through its programs."

The product award was presented at "Building a Greener NJ" gala March 30 at the PNC Bank Arts Center in Holmdel, N.J.

“Building green should be part of a city and state’s culture," Environmental Health Center President and Founder Deirdre Imus said in a prepared statement. "Any new building projects and renovations should be required to follow the greenest protocol (USGBC). This is imperative if we are going to provide a healthier environment for our children instead of leaving a mess.” The award was accepted on behalf of Ms. Imus by Mark Blaire, Environmental Programs Director for the Environmental Health Center.

Greening the Cleaning ® is an important part of the Environmental Health Center's Greening Your School program, featured in the April issue of Commerce magazine, and recently in USA Today. The program helps schools adopt a 'green mindset,' Ms. Imus said. "It focuses on replacing hazardous cleaning products as a first step to 'greening' because traditional cleaning agents often contain ammonia, bleach and other toxic chemicals and they touch surfaces in every room in the school."


"We also want our members to know about The Environmental Health Center's program because it helps build the principle of sustainability into the life of the building through proper maintenance practices," Topinka said. Sustainability means selecting products made from natural materials and those from renewable sources whenever possible, and picking vendors with a demonstrated commitment to green principles.

Greening the Cleaning ® products are made from natural or naturally-derived ingredients, are readily biodegradable, and contain no phosphates, and no known or suspected human carcinogens, mutagens and teratogens. Products are packaged in recyclable plastic containers and shipped in cardboard boxes with high post consumer recycled paper content.

The program begins with a presentation to top management, includes an assessment of current cleaning products and procedures for existing buildings, as well as training of staff and maintenance personnel.

The U.S. Green Building Council is a 501(c)(3) non-profit community of leaders working to make green buildings accessible to everyone within a generation. The Leadership in Energy and Environmental Design (LEED) Green Building Rating System™ encourages and accelerates global adoption of sustainable green building and development practices through the creation and implementation of universally understood and accepted tools and performance criteria.

A household line of Greening the Cleaning® products is available in stores nationwide and through One hundred percent of all profits for the Greening the Cleaning® retail line go to the Imus Cattle Ranch for Kids with Cancer, a 501 (c) (3) not-for-profit. For more information about the Greening the Cleaning® program, visit:, or call 551-996-8071.

Ms. Imus is also co-founder and co-director of the Imus Cattle Ranch for Kids with Cancer, an authentic 4,000 acre working cattle ranch in northern New Mexico, which provides the experience of the American cowboy to children suffering from cancer and various blood diseases, as well as to children who have lost a brother or sister to Sudden Infant Death Syndrome (SIDS).  

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