Girl Planting seeds

How Brands, Farmers, Entrepreneurs Are Reshaping Food and Ag

Today, food companies are making sourcing decisions that are changing the future of agriculture. Andrew Winston, author of The Big Pivot and Green to Gold, moderated a Tuesday lunch session exploring how marketing affects food & farming, sponsored by the US Farmers and Ranchers Alliance (USFRA). He opened by comparing coffee to the entire food supply chain and explained how misinformed marketing efforts can effectively stifle the sustainability movement when it comes to other consumer products.  Read more...



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