Girl Planting seeds

Juul KNEW it was hooking teens at an alarming rate and explored ways to limit nicotine intake - but never installed those features in its e-cigarettes

Juul saw early warning signs that its products might be highly addictive, but ultimately let the e-cigarettes go to market without limiting their high dosage of nicotine, according to a Reuters investigation. The San Francisco startup that invented the trendy e-cigarette had a central goal during its development: captivating users with the first hit. The company had concluded that consumers had largely rejected earlier e-cigarettes, former employees told Reuters, because the devices either failed to deliver enough nicotine or delivered it with a harsh taste.  Read more.....



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