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Levi’s Is Using Hemp In Their New Line Of Sustainable Clothing

December marked a historic moment in the United States with hemp legalization. No wonder the industry is now flourishing. It has been estimated that the industry might go up and stand at a value of about $13.03 billion by the year 2026. You might have already come across hemp-derived products in the market, but now Levi Strauss & Co. is capturing a part of the fashion world by using hemp for sustainable clothing.  Levi’s is a denim icon and many people will swear by its name. But to keep up with its goodwill, as well as do something for our planet, Levi’s is going for sustainable clothing. While you might think that cotton is a harmless product, the water requirement of cotton is huge, almost 2,655 liters of fresh water, just for cultivation. With processing and finally using it in garments, it takes about 3,781 liters of fresh water. These are data that has been collected from the Stockholm Environmental Institute. Using alternatives like hemp can cut down the water use by 2/3rd.  Read more...

 

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