Girl Planting seeds

Natural Products Association is going bankrupt

Natural Products Association (NPA) is the largest and oldest trade group in the natural products space, whose stated mission is to be “the leading voice of the natural products industry” and “to advocate for the rights of consumers to have access to products that will maintain and improve their health and for the rights of retailers and suppliers to sell these products.”  The NPA founded their certification of personal care products in 2008 to set a standard to determine whether a product could rightfully be called “natural.” In their announcement of certification of their 700th product in 2011, the NPA revealed 63 companies had certified 472 products and 233 ingredients with their organization. John Gay, executive director at the time, said this....



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