Girl Planting seeds

Rancher's Rebellion: How COVID-19 sparked a direct-market beef business

Standing next to her pickup truck and horse trailer in the vacant parking lot in a former retail location in south Fargo, Lacey Block is on the edge of a marketing revolution.  Block, 32, describes herself as a sixth-generation rancher who is just starting to direct-sell beef to consumers. When the COVID-19 pandemic unfolded, she was coincidentally developing her own direct-marketing business — Rancher's Rebellion LLC.  It was an effort that other producers and consumers are thinking a lot about these days.  Read more......



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