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Regulations to curb junk food ads targeting children are FAILING, says WHO report

Junk food companies are taking advantage of the regulatory loopholes to advertise their unhealthy products to millions of children online, adding fuel to the childhood obesity epidemic. The World Health Organization (WHO) urges authorities to take more effective measures to limit marketing strategies by these companies – which range from online games to viral social media campaigns.  The global health body reports that many existing policies and regulations that tackle food marketing to children are failing. As a result, children are continually exposed to commercial messages promoting foods high in fats, salt, and sugar. The WHO emphasizes that although regulations targeting junk food ads have increased on traditional media venues, social media and smartphones have opened new platforms for these marketing strategies.  Read more....

 

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