Girl Planting seeds

The depressingly big business of pollution masks

Salt Lake City-based startup 02Today, which makes dual-layer masks for about $30 each, has already sold out of its supply. The company is currently taking pre-orders for its new mask, which was designed to function in both cool and warm environments–including areas near wildfires–but these won’t be available until December.  “Basically the last week has wiped out our version-one mask stock but we plan to be ready for the next major fire event, which as we now know is going to be part of our new reality here in parts of the United States,” says 02Today CEO Bruce Lorange.  Read more..



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