Girl Planting seeds

Unpacking the ‘Clean’ Claims Made by 3 Beauty Boxes

I try to stay up to date on the latest beauty trends, especially when they involve products advertised as “clean” or “nontoxic.” Even before my internship with EWG’s Healthy Living Science team, I knew that claims like “natural,” “nontoxic,” “plant based” and “clean” have no legal basis or standardized definition in the personal care industry.  Yet demand for them has increased sharply in recent years because of heightened consumer awareness of ingredient toxicity, ethical sourcing and sustainability. This made me wonder whether products with these descriptions actually contain fewer ingredients than those that don't make such claims.  Read more.....



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