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'We Have To Adjust To New Reality' - Pandemic Leads To Surge In Americans Drinking At Home

Alcohol sales for home consumption jumped $2 billion more since the start of March than last year, while a top beer producer said the increase in sales at home would not offset lost ones seen at restaurants and bars. A little more than half a month into lockdowns, around the first week of April, we mentioned how Americans were turning to beer, porn, pot, and chocolate, to cope with coronavirus pandemic stress. The Financial Times has now published alcohol sales data that shows drinking at home soared during lockdowns. Data analytics firm IRI reported that by mid-April, retailers' total alcohol sales hit $9 billion over the seven weeks. Sales of spirits increased, including tequila and gin surged 39% to $1.3 billion, and wine rose 28% to $2 billion. Beer also soared 20% to $5.5 billion. Read more....



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