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Why Processed Pet Food Can't Truly Be 'Clean'

According to a recent article in a pet food industry journal, pet parents now expect more than the “clean label” products they’ve been asking for the last few years.1 The obvious question is, at what point in the last few years did clean label pet food become a market staple? (Hint: it didn’t.) For the record, neither clean eating nor clean labels has an official definition, however, generally speaking, eating clean “… is about eating whole foods, or ‘real’ foods — those that are un- or minimally processed, refined, and handled, making them as close to their natural form as possible.”  Read more....

 

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